User tracking
- leading open source & commercial tools
Pay-per-click services - Account consulting, setup and maintenance
Keyword monitoring - concept popularity & changes
Site submission - major & minor search providers - manual & auto
Location:
Word-Builder's primary office space is located in a restored 19th
century mansion in Lincoln, Nebraska's historic capitol view neighborhood.
The Castle
19th and D Streets
Lincoln, Nebraska
Contact:
Tim Stalker
(402) 742-5674
Precision Marketing - Results Positioning Marketing Web content requires precision and focus.
Word-Builder specializes in manipulating your content and
identifying its key components to highlight in the search
results of the Web's major and minor search sites. Web marketing
is a combination of technical and communications based objectives
and procedures for "optimizing" the relationship between
your content and its markup. Word-Builder knows the
significance of well defined page titles and all of the
areas of your Web page. Browsers and engine indexers
read Web pages from top to bottom and from the left to right,
just like humans do, but indexers are machines and they
like things layed out for them. Goggle's robots, and
other engines, interpret markup structures differently.
The key is knowing these differences, when they change,
why and how in order to customize the message machines see
without disrupting what humans see. Let Word-Builder
take care of these gymnastics for you.
Keyword Analysis Any well defined Web marketing campaign also requires
the definition of keywords and phrases, the nuggets
of information used to refer your content to the robots
that visit your sites on a regular basis. Highlighting
these terms is an analytical process of comparing
the concepts defining your content to those that end users
search for on a daily basis. Preferences and topics
are constantly changing. Word-Builder uses the services
of Word Tracker to evaluate the popularity and use of terms
and then strives to optimize your subject matter according
to what end users understand your content to be about.
Page & Content Optimization Knowing the relevance of your subject matter for an optimal
number of potential visitors is the idea. Knowing where
in the page to place keywords, how often to use them and
how to devise good synonyms that are also relevant is generally
what is called optimization. The process is important
if you want visitors to find your content. Major search
indexers prefer areas of the page and markup over others,
so the significance lies in knowing where and how to
fluctuate these emphases for the engines.
Tools & Technologies:
Word-Builder uses a number of tools to do Web marketing
for you. The combination of the techniques above and
the tools below is what Web marketing is all about:
Word Tracker & Overture - keyword analysis
Web Position Gold & Web CEO - keyword frequency
analysis & search indexing preferences
User tracking and traffic reporting software - Webalyzer,
Awstats, Web Trends, Urchin
HTML customization and keyword use & placement
- standard Web authoring tools
Site and page submission to search providers - manual
though this can be automated
Pay-per-click services - accounts with leading
service providers - client's choice
